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Overview of Microsoft Marketplace

Microsoft Marketplace is a catalog of solutions from our independent software vendor (ISV) partners. As an ISV member of the Microsoft AI Cloud Partner Program, you can create, publish, and manage your Microsoft Marketplace offers in Partner Center. Your solutions are listed alongside Microsoft solutions, connecting you to businesses, organizations, and government agencies worldwide.

Global reach and seamless transactions

Microsoft Marketplace offers:

  • Availability in more than 100 countries and regions
  • Microsoft-managed tax payments in many locations
  • Integration with existing Microsoft purchase agreements for established customers
  • Consolidated invoicing from Microsoft

The following video provides more information about transacting in Microsoft Marketplace:

Why sell with Microsoft?

Our goal is to help you accelerate your business in partnership with Microsoft and connect Microsoft customers with the best solutions from our partner ecosystem. We support you throughout your journey—from onboarding to publishing and growth.

Business growth opportunities

Microsoft Marketplace helps you grow your business by enabling you to:

  • Expand your solution portfolio to new markets and segments
  • Generate new marketing leads and sales opportunities
  • Upsell and cross-sell your solutions as your customers migrate their workloads to the cloud
  • Market your solutions for specific workloads and industry scenarios to reduce sales cycles, accelerate projects, and increase deal profitability.
  • Access actionable insights on listing performance and orders to learn how to maximize campaign activities for your solution.

Partners who list on Microsoft Marketplace receive these free technical, marketing, and sales benefits to help grow your business:

  • Technical resources: Support, application design guidance, architecture consulting, and Azure credits for development and testing
  • Marketing support: Access to Microsoft Go-To-Market Launch Fundamentals to promote your solution
  • Sales channel expansion: Connect with customers through the Cloud Solution Provider (CSP) program, co-sell program, and Microsoft Sales teams

For more detailed information about these benefits, see Your Microsoft Marketplace benefits.

Microsoft Marketplace online experiences

Microsoft Marketplace is a single web destination for cloud solutions and AI agents. It provides a comprehensive catalog that includes business-ready applications, infrastructure solutions, AI apps and agents, and professional services, all in one place.

Note

Marketplace listings and in-product experiences can also be accessed through Microsoft products such as Microsoft 365, Dynamics 365, Microsoft Power Platform, and Azure. These experiences attract millions of potential customers monthly and help ensure your solution or service is available to the right customers.

Business solutions in Microsoft Marketplace

Microsoft Marketplace focuses on business solutions, such as:

  • Software as a service (SaaS) applications
  • Apps that extend Dynamics 365, Microsoft 365, and Microsoft Power Platform
  • Professional services offerings that help customers get started with or accelerate usage of Dynamics 365 and Power BI

Here's an example of an offer listing page in Microsoft Marketplace:

Screenshot showing an offer listing page in Microsoft Marketplace.

Marketplace in-product experience

Customers can also access your Marketplace offers through Microsoft 365, Dynamics 365, the Power Platform, and Azure. For example, accessing Marketplace add-ins from the Power BI File menu:

Screenshot showing how to access Power BI Visuals in Microsoft Marketplace from the Power B I File menu.

This opens a window where customers can search for Power BI add-ins by name or category:

Screenshot showing the list of Marketplace add-ins from within Power B I.

Azure solutions in Microsoft Marketplace

Microsoft Marketplace includes solutions built on or for Azure and intended for IT professionals and developers. Marketplace listings include consulting and managed services. Consulting services are professional service offerings that help customers get started with or accelerate the use of Azure.

Here's an example of an offer listing page in Microsoft Marketplace:

Illustrates an offer listing page in Microsoft Marketplace.

Marketplace within the Azure portal

Azure customers can discover and deploy Marketplace solutions directly through the Create a resource option in the Azure portal:

Screenshot showing the Create a resource option in the Azure portal.

This opens Marketplace within the Azure portal, where customers can search for solutions by name or category:

Screenshot showing Marketplace search options within the Azure portal.

Choosing how your offer appears in Microsoft Marketplace

When you create a Microsoft Marketplace offer in Partner Center, its visibility is determined by:

  • The offer type you select
  • The categories you choose
  • Other options you configure during offer creation

Offers that are relevant to multiple customer scenarios or product experiences can surface across Marketplace and in integrated product experiences. For detailed guidance, see Introduction to listing options.

Next steps