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Create app submission

Note

This section of the documentation describes how to create an app submission in Partner Center. Alternatively, you can use the Microsoft Store submission API to automate app submissions.

Once you've created your app by reserving a name, you can start working on getting it published. The first step is to create a submission. After you have reserved your app name, you will be redirected to your app's application overview page. From the Product release section, click on Start submission. A product submission in draft status will appear. This draft includes all the submission steps that need to be completed. Refer to the app submission checklist below to complete the steps:

App submission checklist

Here are the details that you can provide when creating your app submission, with links to more info.

Items that you are required to provide or specify are noted below. Some areas are optional, or have default values provided that you can change as desired. You don't have to work on these sections in the order listed here.

Pricing and availability page

Field name Required Notes
Markets Required Default: All possible markets
Audience Required Default: Public audience
Discoverability Required Default: Make this product available and discoverable in the Microsoft Store
Schedule Required Default: Release - as soon as possible; Stop acquisition - never
Base price Required
Free trial Not required
Sale pricing Not required
Organizational licensing Not required

Tip

For detailed information about the Pricing and availability fields, see the Set pricing and availability section.

Properties page

Field name Required
Category Required
Subcategory Not required
Secondary category Not required
Privacy policy URL Required if your app collects/transmits personal information
Website Not required
Support contact info Required if your product is available on Xbox.
Contact details Required for business/company accounts
Game settings Not required
Display mode Not required
Product declarations Not required
System requirements Not required

Tip

For detailed information about the Properties fields, see the Add app properties section.

Age ratings page

Field name Notes
All questions Required

Tip

For detailed information about the Age ratings fields, see the Generate age ratings section.

Packages page

Field name Required Notes
App package Required At least one package required.
Device family availability Not required

Tip

For detailed information about the Packages fields, see the Upload package section.

Note

The Packages section will show as "Incomplete" until all required fields are completed, even if individual packages show "Validated" status. Package validation confirms that uploaded files are valid, but section completion requires that all mandatory package-related configurations are set. For detailed guidance on package upload and validation, see Upload app packages.

Store listings

You'll need all the required info for at least one of the languages that your app supports. We recommend providing Store listings in all of the languages your app supports, and you can also provide Store listings in additional languages. To make it easier to manage multiple listings for the same product, you can import and export Store listings.

Field name Required Notes
Description Required
What's new in this version Not required
App features Not required
Screenshots Required At least one screenshot required; four or more recommended
Store logos Required for some OS versions
Trailers Not required
Windows 10 or Windows 11 and Xbox image (16:9 Super hero art) Not required
Xbox images Required for proper display if you publish to Xbox
Supplemental fields Not required
Keywords Not required
Copyright and trademark info Not required
Additional license terms Not required
Developed by Not required

Tip

For detailed information about the Store listings fields, see the Store listings section.

Submission options page

Field name Required
Publishing hold options Not required
Notes for certification Not required
Restricted capabilities Required if your product declares any restricted capabilities
Submission notification audience Not required

Tip

For detailed information about the Submission options fields, see the Submission options section.

Once you have completed all the sections, you can submit your app for certification by clicking Submit for certification button on the Application overview page.

Tip

To refer to common questions, please refer to Frequently Asked Questions section.

Note

You must have an active developer account in Partner Center in order to submit apps to the Microsoft Store. All the users added to your developer account in Partner Center can submit EXE or MSI apps to the Microsoft Store. They can also modify all the existing EXE or MSI apps in Partner Center. The roles and permissions set for account users do not currently apply to EXE or MSI apps.