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AdsTransparencyEnabled

  • Article

Configure if the ads transparency feature is enabled

Supported versions

  • On Windows and macOS since 100 or later

Description

Lets you decide whether the ads transparency feature is enabled. This behavior only applies to the "balanced" mode of tracking prevention, and does not impact "basic" or "strict" modes. Your users' tracking prevention level can be configured using the TrackingPrevention policy. AdsTransparencyEnabled will only have an effect if TrackingPrevention is set to TrackingPreventionBalanced or is not configured.

If you enable or don't configure this policy, transparency metadata provided by ads will be available to the user when the feature is active.

When the feature is enabled, Tracking Prevention will enable exceptions for the associated ad providers that have met Microsoft's privacy standards.

If you disable this policy, Tracking Prevention will not adjust its behavior even when transparency metadata is provided by ads.

Supported features

  • Can be mandatory: Yes
  • Can be recommended: No
  • Dynamic Policy Refresh: Yes
  • Per Profile: Yes
  • Applies to a profile that is signed in with a Microsoft account: No

Data type

  • Boolean

Windows information and settings

Group Policy (ADMX) info

  • GP unique name: AdsTransparencyEnabled
  • GP name: Configure if the ads transparency feature is enabled
  • GP path (Mandatory): Administrative Templates/Microsoft Edge
  • GP path (Recommended): N/A
  • GP ADMX file name: MSEdge.admx

Example value

Enabled

Registry settings

  • Path (Mandatory): SOFTWARE\Policies\Microsoft\Edge
  • Path (Recommended): N/A
  • Value name: AdsTransparencyEnabled
  • Value type: REG_DWORD

Example registry value

0x00000001

Mac information and settings

  • Preference Key name: AdsTransparencyEnabled
  • Example value:
<true/>

See also