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The Internet of Things will enable us to get data & insights that was not available till now. It will trigger a massive influx of Big Data. This goldmine of data in conjunction with the proprietary, public and purchased data represents a turning point for marketing.
I had the opportunity to discuss Iot and its impact on Marketing at the recent Data Marketing Conference in Toronto. Thank you Palma for the invitation. Here are the slides that I used for the presentation:
